ISI Announces New President and CEO Tony Lutz

Twenty Year Branding and Design Veteran Nabs Top Spot after Climbing the Ranks at the Greatest Seating and Décor Company in the World

Interior Systems, Inc. the world-wide trusted leader in interior design, branding, seating and decor for the restaurant, retail and education industries, today announced the appointment of Tony Lutz as ISI's new president and chief executive officer.  The announcement was made at a McDonald's World Wide Convention in Orlando, Florida today in the presence of ISI's marquee restaurant client.  Mr. Lutz has nearly 20 years of experience working for ISI and brings significant expertise in operations, production, sales, marketing and strategic branding and design to his new position.  Founder and former President and CEO, Lindsey Bovinet, is actively continuing with the company as Chairman.

"Tony's proven success in growing our business, combined with his vast industry knowledge, strong client relationships and his dedication to the company for the past 20 years made him the ideal and obvious choice for ISI's next stage of leadership," said Mr. Bovinet. "In his new role as chief executive, Tony will be responsible for growing ISI's three core areas of business -- restaurant, retail and education -- by helping our clients create sustainable, affordable and scalable design experiences that consumers love and will remember.  His results-oriented approach and ability to think strategically and creatively will play a pivotal role in further extending our successful track record of design innovation."

"Over the past 20 years, I have been both humbled and proud to see ISI emerge as a worldwide leader in interior seating and décor due to the creative, bright and ambitious people we employ and our company's ability to deliver exceptional interior design, concepting, branding, product manufacturing and product installation.  Some of the most influential and greatest brands and school systems in the world, including McDonald's,  Harley Davidson, Regal Cinemas, Disney, Yum Brands,  Hilton and more, are using ISI to find answers to some of their toughest branding and interior design challenges," said Lutz.  “We see tremendous, long-term growth potential in all three areas of our business and I look forward to taking the company to its next phase.”

“As customers look to update their brands to accommodate consumer lifestyles and as the need for global expansion increases, more and more restaurant, retail and education systems are requiring the creativity, scale and affordability that ISI delivers,” Lutz concluded.

Mr. Lutz began his career with ISI 20 years ago as a Regional Account Executive in Philadelphia.  From there, he climbed the ranks as a National Sales Manager, Director of Sales and Marketing, Vice President of Restaurant and then Executive Vice President. Prior to ISI, Mr. Lutz worked in advertising at Bell Atlantic in Philadelphia.

Mr. Lutz earned a bachelor's degree in Advertising at Penn State.  He has served on the National Equipment Council for McDonald's Corporation and is a sought-after media expert and speaker on the topics of Branding, Design, and Retailing 

About Interior Systems, Inc.

Interior Systems, Inc. (ISI) is The Greatest Seating and Décor Company in the World® specializing in the Restaurant, Retail and Education markets. With $500 in his pocket, an assortment of carpentry tools and the down payment on the company’s first job, Founder Lindsey Bovinet set out to bring his passion for art and craftsmanship together. That drive laid the foundation for a world-class company, serving the top Global Brands in its respective markets. ISI has been helping companies around the globe for over 30 years solve their most demanding branding and design challenges. Visit for more information and connect with ISI on Twitter (@isidesign), Facebook and Flickr.

Media Contact:  Rachel Kuna - 773-610-8454 -

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