MCDONALD’S

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Studio GAIA & Portfolio Designs
GREAT DESIGN AT A GREAT PRICE

“For the McDonald’s Owner/Operator network, these schemes offer exciting new interior design choices that hold transformative promise.  In addition to serving Great Design at a Great Price, the schemes better support newer premium menu products, better serve our local communities of global customers, and better distinguish McDonald’s from competitors.” 

ISI is the original supplier of these design concepts, which are subject to intellectual property rights.  Your Market Manager can answer any questions you may have.

FRESH AND VIBRANT
The “Fresh and Vibrant” design concept is a rich, warm, bold and refined environment that feels smart and contemporary.  Inspired by McDonald’s fresh ingredients, this design concept feels upscale, inviting, and of superior quality.

Fresh and Vibrant Images

SIMPLY MODERN
The “Simply Modern” design concept is a warm, modern, and inviting destination environment in which customers feel comfortable and want to hang out.  Inspired by cafe interiors, this design concept encourages lounging and offers a relaxing escape from the bustle of city environments.

Simply Modern Images

YOUNG AND CHEERFUL
The “Young and Cheerful” design concept is a progressive, youthful, and energetic environment with open views for social interaction.  Inspired by the “digital generation,” this design concept uses a combination of bright and colorful modern elements to evoke a sense of attitude and play.

Young and Cheerful Photos

SIMPLY BOLD
“Simply Bold” is the latest Studio GAIA/USRD design. This concept takes a different look at the traditional way of seating arrangement and layout. The main design element is the creation of the communal seating structures. Custom ceiling hung pendants hang through horizontal slots within the seating structures and define the perimeter.

Simply Bold Images

2012 | TODAY - ISI PORTFOLIO DESIGN
“2012 | Today” is ISI’s new Portfolio Design for McDonald’s.  This design is available in three distinct color schemes.  2012 | Today supports McDonald’s brand position as an innovator and early adopter via designs that attract a new generation.  An iconic seating element is the centerpiece of the space. Available in 4 color schemes.

 2012 | Today Images

LETRA - ISI PORTFOLIO DESIGN
Available with two graphic options, “Letra” creates a vibrant space, featuring clean lines, and defined, crisp details.

Letra Images

CENTRIC - ISI PORTFOLIO DESIGN
“Centric” creates a relaxing, fresh space.  A variety of seating options and welcoming palette draws customers in.

Centric Images

OPTIKA - ISI PORTFOLIO DESIGN
Natural tones and warm hues create an inviting atmosphere in the “Optika” portfolio design.

Optika Images

View the McDonald’s Portfolio Décor Program Booklet for more details.

Owner/Operators: Visit www.accessmcd.com Keyword: Restaurant Design

Feel free to contact us with any questions about your interior decor or CBB needs, or for additional details!

• Sandy Bee - National Sales Manager / McDonald’s U.S. (937) 361 - 4275
• Contact your ISI Regional Market Manager

CONTACT RESTAURANT TEAM