MCDONALD’S

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Studio GAIA
GREAT DESIGN AT A GREAT PRICE

“For the McDonald’s Owner/Operator network, these schemes offer exciting new interior design choices that hold transformative promise. In addition to serving Great Design at a Great Price, the schemes better support newer premium menu products, better serve our local communities of global customers, and better distinguish McDonald’s from competitors.” 

These design concepts are only available through ISI and are subject to intellectual property rights. Your Market Manager can answer any questions you may have.

FRESH AND VIBRANT
The “Fresh and Vibrant” design concept is a rich, warm, bold and refined environment that feels smart and contemporary. Inspired by McDonald’s fresh ingredients, this design concept feels upscale, inviting, and of superior quality.

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SIMPLY MODERN
The “Simply Modern” design concept is a warm, modern, and inviting destination environment in which customers feel comfortable and want to hang out. Inspired by cafe interiors, this design concept encourages lounging and offers a relaxing escape from the bustle of city environments.

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YOUNG AND CHEERFUL
The “Young and Cheerful” design concept is a progressive, youthful, and energetic environment with open views for social interaction. Inspired by the “digital generation,” this design concept uses a combination of bright and colorful modern elements to evoke a sense of attitude and play.

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SIMPLY BOLD
“Simply Bold” is the latest Studio GAIA/USRD design. This concept takes a different look at the traditional way of seating arrangement and layout. The main design element is the creation of the communal seating structures. Custom ceiling hung pendants hang through horizontal slots within the seating structures and define the perimeter.

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2012 | TODAY - ISI PORTFOLIO DESIGN
“2012 | Today” is ISI’s new Portfolio Design for McDonald’s. This design is available in three distinct color schemes. 2012 | Today supports McDonald’s brand position as an innovator and early adopter via designs that attract a new generation. An iconic seating element is the centerpiece of the space.

 2012 | Today Details Coming Soon

Owner/Operators: Visit www.accessmcd.com Keyword: Restaurant Design

Feel free to contact us with any questions, or for additional details!

• Rich Best - National Program Manager (414) 405-9523
• Contact your ISI Regional Market Manager

Combined Beverage Business

The CBB cell will create an iconic presence with the McDonald’s Restaurant, and help showcase the offering of specialty coffee drinks. The design of the cell utilizes a layout and aesthetic appearance determined by McDonald’s US Operations and McDonald’s US Restaurant Design Group.

Click on the desired form below. The pdf can be printed and faxed. The Word version can be filled in electronically and e-mailed.

National CBB Order Form

CBB Order Form (pdf) - CBB Order Form (Word)

Feel free to contact us with any questions!

• Rich Best - National Program Manager (414) 405-9523
• Contact your ISI Regional Market Manager
• Or, e-mail cbb@isiamerica.com

CONTACT RESTAURANT TEAM