Tamara Smith-Kroupa

Tamara Smith-Kroupa

  • Sales Coordinator
  • Warning! Will quote old obscure movie lines.
  • Happiest when playing in the dirt.
  • I hope to run my fifth marathon somewhere exotic and weird.

ISI was my first job out of college many years ago. I spent a year and a half as a Designer in the original Fond du Lac office, before moving on to other roles in the design industry. I eventually returned to ISI in 2006 as a member of the Education Design Team.

Overtime, my position morphed into my current role which is Senior Designer here in Milwaukee.

At the Milwaukee design studio we focus on retail, restaurants, new business development and

In the race to be better or best, miss not the joy of being.

education. Our designers are responsible for translating the ideas and dreams of our client into a relevant and brand appropriate design. Everyday I strive to keep our design team motivated, inspired, and challenged. Our team is an amazing collection of talent that is always willing to take on something new.

I graduated from the University of Wisconsin-Madison

with a Bachelor of Science in Interior Design-Go Badgers! I have 20+ years experience in the design industry. (Office furniture, artwork dealer/installer, showroom design, and facilities management/planning.) Recently, I received accreditation as a LEED AP Designer.

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Tamara Smith-Kroupa

Our little family consists of me, my husband Mat, and our crazy mutt, Cairo. I grew up about 15 minutes north of Milwaukee in the suburb of Mequon. I have one younger brother who just recently moved back to Mequon so he can raise his family closer to Grandma and Grandpa.

Mat and I love to travel and cook. Ok, Mat does the cooking, I help chop stuff and open the wine. In the past six years we have made stops in Switzerland, India, Puerto Rico and Germany.

Spain was our most recent adventure and I have to say Barcelona is my all-time favorite city. I could easily live there. Currently we live in a historic Milwaukee neighborhood with many dear friends and neighbors. It's a tiny brick cottage but I loved it the minute I saw it. I love to garden. I see it as somewhere between sculpture and a full contact sport. My garden is actually two full city lots, so it keeps us very busy. I weed, Mat mows, and Cairo stays on rabbit patrol.

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